(Senior) CRM and Marketing Automation Specialist

  • Growth
  • Warszawa, Poland

(Senior) CRM and Marketing Automation Specialist

Job description

We are seeking a (Senior) CRM Specialist responsible for developing and executing effective CRM strategies across multiple channels, including email, SMS marketing, marketing automation, and more. The ideal candidate will have a proven track record of driving customer retention, improving customer loyalty, and increasing revenue growth through effective CRM tactics.


Main Responsibilities:

  • Develop and implement effective CRM strategies across all customer touchpoints, including email, SMS, and push notifications.

  • Manage and execute multi-channel campaigns that support customer acquisition, retention, and loyalty.

  • Create and optimize targeted email campaigns, including segmenting customer lists and A/B testing.

  • Implement marketing automation strategies to streamline and optimize campaigns.

  • Manage and optimize referral program to incentivize and reward customer loyalty.

  • Analyze campaign performance and make data-driven recommendations for improvement.

  • Collaborate with cross-functional teams, including marketing, product, and engineering, to ensure CRM initiatives align with overall company objectives.

  • Stay up-to-date with emerging trends and best practices in CRM and make recommendations for improvement.



Why Tylko?

Being a part of the Tylko team goes beyond clocking in every day and keeping your head down. We celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard, and provide the following great benefits for every single member:


  • Comprehensive healthcare
  • One bonus day off (every month)
  • A discount on all Tylko products
  • Mixer parties
  • Fun events like cooking classes, inspiring talks with people and professionals from all walks of life, and other great meetups.
  • And of course, a dog-friendly office!

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of experience in CRM, email marketing, and marketing automation.

  • Proven track record of developing and executing successful CRM campaigns.

  • Strong analytical skills and ability to use data to make informed decisions.

  • Experience with email marketing platforms such as Braze or similar is a plus.

  • Experience in referral marketing software or platforms like Mention Me or similar is a plus.

  • A keen eye for detail and good written and communication skills in English.

  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.


About TYLKO

TYLKO is an innovative tech-driven furniture company founded in 2015 in Warsaw, Poland. We specialize in providing high-quality storage that our customers can adapt down to the last detail through the use of an intuitive online configurator and our AR-enhanced Tylko App.

We’ve reworked every step of the traditional furniture-buying process in order to create a better and more personal experience – a seamless process from high-quality products with simple online shopping, through free doorstep delivery and effortless, tool-free assembly.

We’re a tight-knit team of 200 specialists from around the world working in the diverse fields of design, production, IT, marketing, communication, customer experience, and much more.

So far, we’ve helped over 100,000 happy customers find their perfect fit, with over 120,000 unique pieces of Tylko furniture shipped worldwide.