Product Marketing Manager

We’re looking for a Product Marketing Manager to shape the narrative, launch new products, and grow Tylko’s premium furniture portfolio worldwide - at the intersection of design, technology, and digital experience.

As a Product Marketing Manager at Tylko, you will lead the go-to-market strategy for new product introductions (NPI) and portfolio expansions. You’ll craft compelling product stories that inspire customers, drive business growth, and ensure a consistent, engaging customer journey from discovery to loyalty.

Once you join our Team, you will:

• Define product positioning and messaging for new launches and existing portfolio - highlighting personalization, premium design, and seamless customer experience

• Plan and execute go-to-market (GTM) strategies for new products (NPI) and portfolio extensions to maximize adoption, engagement, and commercial performance

• Take ownership of the entire customer journey for new products - from awareness to conversion and retention - ensuring consistent storytelling across all touchpoints

• Collaborate within a cross-functional team - including Design, Product, Tech, and E-commerce - to bring products to life holistically, from concept to market launch

• Work closely with designers, engineers, and brand experts to align communication, creative assets, and digital experience

• Build a market and competitive intelligence process to track trends in premium furniture, digital experience, and e-commerce

• Develop sales enablement tools (decks, product sheets, case studies) that empower internal teams to communicate product value effectively

• Create engaging content that supports the full customer lifecycle - driving awareness, onboarding, retention, and upsell

• Track performance metrics (adoption rate, revenue contribution, CLTV, wishlist activity) and continuously optimize the GTM and communication strategy

Why Tylko?

Because we celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard. We also provide the following benefits for every single member:

• One Extra Day Off every month (outside the pool of standard days off)

• Comprehensive healthcare

• Sports card

• Integration events

• A discount on Tylko products

• And of course, a dog-friendly office!

What we’re looking for:

• Proven experience in Product Marketing within D2C or e-commerce, ideally in premium lifestyle, design, or consumer tech

• Demonstrated success in launching new products (NPI) and managing portfolio growth

• Strong storytelling and positioning skills bridging creativity and commercial goals

• Deep understanding of the customer journey and how to optimize it for conversion and retention

• Analytical mindset - ability to translate data and insights into actionable strategies

• Ability to work effectively in cross-functional teams (product, design, tech)

• Fluency in Polish and English (written & spoken)

• Working from our Warsaw office 3 days a week
  

And last but not least, we’re looking for someone who is:

• Strategic yet hands-on - can think long-term and execute efficiently

• Collaborative, communicative and proactive

• Energized by design, technology, and how they shape better living